'As seen on TikTok' is the new 'As seen on TV'
By JOSEPH PISANI NEW YORK (AP) — Near the Twizzlers and Sour Patch Kids at It'Sugar are random items — fidget toys, fruit-shaped soft jelly candies — that earned a spot on the candy store's shelves because they went viral on TikTok. A flood of videos last year showed people biting into the fruit gummies' plastic casing, squirting artificially-colored jelly from their mouths. Store staffers urged the