Marketing deals trickle down from NCAA to high school sports
By MARK GILLISPIE CLEVELAND (AP) — Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. The New York City teens and friendly rivals are cashing in on their name, image and likeness through marketing contracts often referred to as NIL deals. The contracts have begun to trickle down to the high school