The Media Media must stop looking towards the usual suspects for change
Most of the abuses that this sector of media is critical about come from internet giants, who pay lip service in response, because those abuses are very profitable, & regulation is unlikely in the US & users not motivated enough to change their usage of networks. US regulation that would help stop the criticized practices is unlikely to help, mainly because Congress isn't qualified to design these regulations, so they would leave it to lobbyists working for the industry to be regulated.
Only a tiny percentage of users are cognizant of the threats and risks of the networks policies and practices, so user revolt isn't going to happen, unless there are useful alternative networks available. There are alternatives being started all the time, but people don't know they exist because they receive little or no coverage from the media media, maybe for a few reasons:
1) New alternatives are not giants. Well, neither were these networks when they started. People left MySpace and Yahoo when they discovered other options for absorbing the web and “connecting” with others. And aren't the giants what you want to avoid?
2) New alternatives are not VC-funded. Of course not, any new challenger to incumbents that wants VC will be expected to use the same tactics as incumbents, only more effectively. So writers looking for VC backing as a credential for alternatives will only get more of the same.
3) The new alt networks were not started by people from the incumbents. If they were, odds are likely they would also use the same tactics as incumbents, only more effectively.
4) Nobody knows them. So do alternative networks only warrant coverage because of who started or funded them? Would networks like Notd or Postd.io be newsworthy if they were run by twitter? Or funded by a valley VC?
Many publishers are shrinking in a downward spiral, driven by a positive feedback loop where declining revenue drives reduced content which reduces revenue. We wonder, what are they expecting to happen that will reverse the decline?
What does the MediaMedia think will change incumbents' behavior? Feel free to ask to debate this here, instead of in the comments. That's one of the cool features of Notd.