Olympus has announced the M.Zuiko Digital ED 12-45mm F4.0 PRO1, scheduled to go on sale in late March, 2020. This high-performance standard zoom lens conforms to the Micro Four Thirds System standard and features superb optical performance at all focal lengths, while being the world’s most compact, lightweight mode

The New Nikon D6 Offers the Most Powerful AF System in Nikon’s History, and Continues the Brand Legacy of Professional Cameras That Deliver Connectivity, Dependability and Streamlined Workflow

The NIKKOR Z 24-200mm f/4-6.3 VR will be available in April and the Wide-Angle NIKKOR Z 20mm f/1.8 S Lenses will ship in March.

FUJIFILM announced the launch of the premium 26MP compact digital camera X100V, available later this month.

Fujifilm has announced the latest plans to add to its Family of GF Lenses, designed exclusively for the GFX Mirrorless Camera System; which is equipped with Fujifilm’s large format (43.8mm x 32.9mm) image sensor, an imaging surface approximately 1.7 times the size of 35mm full-frame sensors

This new lens joins the current family of interchangeable GF Lenses, designed for the GFX large format Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.

The X-T200 provides content creators of all levels with a new, light-weight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, and a new sensor and processor combination that can create 24.2MP stills at 8 FPS and record 4K UHD video at 30fps.

Leica Camera AG has taken the next step forward in its successful digital black-and-white photography concept and presents the new Leica M10 Monochrom. With a newly developed 40-megapixel black-and-white sensor, the next camera generation delivers exceptional pictures that achieve an entirely new level of quality in black-and-white photography.

The Tokina atx-m 85mm F1.8 FE is the first lens debuting in atx-m series designed to fit Sony E-mount full frame cameras. It is a completely newly designed medium tele photo prime lens in Tokina line-up featuring popular 85mm focal length and fast f/1.8 aperture that is excellent spec combination for shooting portraits, landscapes, street snaps and close up shots.

NIKKOR Z 70-200mm f/2.8 VR S Redefines a Quintessential Photographer Favorite for the Z System; AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is a Ground-Breaking Pro Super-Telephoto Zoom Lens; COOLPIX P950 Packs an 83X Optical Zoom