A bakery clip can look perfectly framed on a laptop, then lose half the cake when posted vertically. On a shop television, the pickup date may be too small to read.

The movement may be fine. The destination was simply missing from the brief.

Before choosing settings in a Seedance AI Video Generator, write a short delivery note. The right setup depends on where the finished clip will appear.

Answer four questions first

Write down:

Where will the clip appear?

Will viewers hear the sound?

What shape and length are required?

What must stay visible?

For a bakery post, the answer might be: vertical social feed, usually watched without sound, short enough for that placement, with the cake and pickup date easy to see.

That gives the video more direction than “make a cinematic bakery ad.”

Design for the tightest space

A wide counter shot may look pleasant on a monitor but feel empty on a phone. Bring the cake closer to the centre and leave clean space for a short caption.

Keep important information away from the edges. Add dates, prices and contact details as text overlays during editing rather than placing them inside the generated scene. Check every word before publishing.

Adapt the brief, not the whole idea

A website header, social post and shop display have different jobs, but they can share the same product image, colour palette and main action.

Adjust only what each placement needs:

Website: wide frame, calm movement, no essential dialogue

Social feed: vertical frame, one clear action, room for captions

Shop display: large subject, simple message and readable details

This keeps the campaign consistent without forcing one file into every space.

Check the actual placement

Preview the social version on a phone. Test the shop version from several steps away. Play each clip without sound and check whether the message still makes sense.

Upload the video as a draft before publishing. Some platforms crop the preview, cover part of the frame with interface buttons or compress small text. The exported file is not always the final view.

Use only images, video and audio you have permission to use. Avoid recognizable people without consent. Verify every price, date and product claim, and do not present generated footage as evidence of real quality or performance.

The model shapes the clip. The screen decides whether people can understand it.