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Cherokee chief: Time for Jeep to end use of tribe's name

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February 23, 2021
Cherokee chief: Time for Jeep to end use of tribe's name
It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said. Chief Chuck Hoskin, Jr. said in a statement first reported by Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.