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Read more about Japanese businessmen brighten makeup industry amid pandemic
Read more about Japanese businessmen brighten makeup industry amid pandemic
Japanese businessmen brighten makeup industry amid pandemic

Read more about Japanese businessmen brighten makeup industry amid pandemic
Read more about Japanese businessmen brighten makeup industry amid pandemic
The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka's salon, Ikemen-Works, hoping for a better look in online meetings.
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