Brewing Success: How Starbucks Strategized Its Way to the Top
Imagine a small coffee shop in Seattle, Washington, in the early 1970s. This isn't just any coffee shop; it's the birthplace of what would become one of the most iconic brands in the world—Starbucks. 1. The Humble Beginnings - The Birth of Starbucks - Founders' Mission 2. The Early Challenges - Competition and Market Struggles - Financial Constraints 3. The Turning Point - Howard Schultz's Vision -