On any given morning, Becca Bloom can be found sweeping through her sun-drenched Los Angeles dressing room—Hermès scarves cascading from polished brass drawers, a tower of Chanel ribbon teetering on the edge of her vanity, and the soft clink of Van Cleef & Arpels Alhambra pendants accompanying her like a private soundtrack. But what distinguishes Bloom from the countless luxury-lifestyle creators on TikTok is not just the abundance. It’s her attitude—a kind of theatrical, insatiably joyful over-the-top glamour that transformed a corner of social media once known for dry humor and Rick Owens inspo into a sparkling, tongue-in-cheek universe affectionately called #RickTok.