In the final days before Christmas, your goal isn’t brand storytelling—it’s reducing friction. Audit every customer touchpoint and remove anything that creates doubt or delay. Lead with certainty: clear signage for “Guaranteed Pickup by Dec 24,” “Last-Minute Gifts Under $50,” and “We’ll Wrap It for You.” Train staff to proactively guide rushed shoppers to 3–5 high-confidence gift options rather than asking open-ended questions. From a revenue standpoint, speed beats variety this week. Bundling complementary items into ready-to-go gift sets can increase average order value while simplifying decisions. Remember: in the last 72 hours, customers aren’t browsing—they’re solving a problem. Make your store the fastest solution.