Jamie, a young computer science graduate in San Francisco, always had a passion for technology and innovation. While sipping a latte at a café one day, he overheard a conversation about the difficulty of finding affordable, high-quality personal trainers who could fit into busy schedules. This inspired Jamie to create FitFlex, an app that connected users with personal trainers for virtual training sessions.
Jamie developed the initial prototype for FitFlex, which allowed users to book sessions via video calls, access specialized workout plans, and track their fitness progress. With modest seed funding from a startup incubator, Jamie hired a small team and launched FitFlex just as remote lifestyles became widespread.