### The Power of Persistence: Keep Moving Forward Persistence is the determination to keep moving toward a goal despite facing challenges, setbacks, or failures. While talent and intelligence are often seen as the keys to success, persistence is the real driver that helps people achieve their dreams. **Why Persistence Matters** Challenges and setbacks are a natural part of any journey, whether it’s advancing a career, pursuing a personal goal, or overcoming a difficult situation. The question isn’t whether you’ll face obstacles but how you’ll respond to them. People who persist view failure not as a sign to quit but as an opportunity to learn and adapt. They understand that setbacks are not the end but part of the process. **How to Cultivate Persistence** To build persistence, start by clarifying your purpose. Knowing your "why" provides motivation to keep going when things get tough. Break down large goals into smaller, manageable steps to create a sense keep going.