This paper outlines a comprehensive integrative literature review focused on the applications of SWOT analysis across various fields, aiming to synthesize current knowledge, identify trends, and recommend directions for future research. SWOT analysis, a strategic planning tool identifying Strengths, Weaknesses, Opportunities, and Threats, has been widely used in business and other sectors since its inception in the 1960s. Despite its popularity, there remains a significant gap in the literature regarding its application across different domains and the evolution of its methodologies in response to contemporary challenges. The primary objective of this literature review is to provide a systematic examination of how SWOT analysis is applied beyond its traditional business context, exploring its use in healthcare, education, environmental management, and more. By doing so, the review intends to uncover innovative applications, methodological variations, and sector-specific adaptations, th...

In the dynamic landscape of today's business world, small businesses face the daunting task of navigating through varied industry growth environments, each presenting its unique set of challenges and opportunities. The research on "Small Business Strategies in Different Industry Growth Environments" delves into the strategic approaches small businesses adopt to thrive across emerging, growing, mature, and declining industries. It highlights the paramount importance of strategic flexibility, innovation, targeted market strategies, and the cultivation of strategic partnerships as critical enablers for success. Through a comprehensive analysis, the study sheds light on how small businesses can leverage their inherent nimbleness and innovative capacities to adapt to and prosper in their respective industry contexts. The findings not only provide a blueprint for small businesses aiming to navigate the complexities of their market environments but also pave the way for future research to exp...