Social media plays a crucial role in modern political campaigns, offering a platform to reach vast audiences, engage supporters, and shape public discourse. Effective use of platforms like Facebook, Twitter, Instagram, and LinkedIn can significantly enhance a campaign's impact. On Facebook, targeted ads and engaging content drive voter interaction, while Twitter is ideal for real-time updates and influencer engagement. Instagram excels in visual storytelling and behind-the-scenes content, and LinkedIn connects candidates with professionals and potential donors.