The people might have formed and evolved organically, but it’s important to be deliberate and thoughtful about your organizational structure – particularly as headcounts increase and the company grows increasingly complex. organizations that neither the practicing manager nor the management scholar pays much attention to today: the hospital, the university, the symphony orchestra. For like them, the typical business will be knowledge-based, an organization composed largely of specialists who direct and discipline their own performance through organized feedback from colleagues, customers, and headquarters. For this reason, it will be what I call an information-based organization.