As we move through 2026, the wine industry is undergoing one of its most exciting periods of transformation. Consumer expectations are evolving, technology is accelerating, and wineries are increasingly expected to deliver not just great bottles—but memorable, personalized experiences. If your wine club has been operating on autopilot for the past few years, now is the perfect time to re-imagine it for a new generation of members who want more connection, more flexibility, and more discovery.